Christmas campaign launch for Coes

Stardust, wishes and magical gifts at Coes this Christmas.

Coes unveils their star-studded Christmas campaign, it’s full of wonder and surprise with a whole galaxy of gifts and an array of star prizes to be won. 

A Starry meteor shower colour palette with delicately crafted typography sets off the concept in store, online and throughout the campaign marketing. 

We were delighted to be working again with the lovely Leila who featured in the Coes ‘Signature Style’ campaign in the Spring. This time she was joined by 3 of her children and her husband Gary. We wanted to capture ‘real’ moments of surprise and happiness as the family prepared for festivities and opened their gifts from Coes on Christmas morning. A very fun shoot with lots of laughter resulted in very authentic family shots.

With infinite ideas for styles and gifts, there’s something for everyone at Coes this festive season.

The shops are looking beautifully festive with window displays dramatising the star concept; white houses nestled under a dramatic night sky filled with hundreds of stars.  

Rewarding customers and encouraging new customers in-store is so important and we’re hoping for lots of stargazers across all our shops this Christmas as customers count the lucky blue stars in the windows and enter a competition to win the “star prize” of a family weekend break from Fred. Olsen Travel.

Client: Coes

WHAT: Creative Strategy | Art Direction | Design | Photography