Case study

Since 2015, we have been working with Mandy at Vanil to create an online environment which would echo the warmth and character of her beautiful shop in Woodbridge. A combination of strategy, design and photography creates the perfect insight into how Mandy curates her Scandinavian inspired accessories, gifts and home décor. Working closely with Mandy and her team, we devised a concept for her website to run parallel with the shop. 

Every 9 weeks Mandy re-dresses the shop window and introduces new products with a theme such as Land & Coast, Flora & Fauna or Food & Drink.  These now feature on her website as a theme-related blog and a shop, which is available for the duration of the window. There is also a permanent Pappelina rug shop on her website. 

Prior to each 'change over' we photograph the items as they appear at Vanil. The environment is authentic and the styling is complimentary to the products on sale. The website is a collaborative effort between stylist Emma Nunn, Vanil associate Laura Jackson Willis and the dedicated team at Vanil. 

We provided additional support to Mandy by maintaining the management of her website and training her to use the admin facility.



Creating a Vanil online shop website for me was a very scary one and I had put off doing it for a very long time. Meeting and working with Wendy and her partner Tim at WHAT associates has been a joy - they are hands on to help with questions and from our first chat about what Vanil needed they became as passionate as us. Vanil are now very proud of our online offering with beautiful photography and an easy to navigate retail experience. We are continuing to develop with the support of this fab team. Thank you.
— Mandy Leeson