Slate 

BRANDING | DESIGN 

We have created a new brand identity for Slate - the new name for Lawson's Delicatessen in Aldeburgh and a new shop in Southwold.

Working alongside strategy and guidance from food marketing expert Polly Robinson we have devised a strategy and identity which is inspired by the owners love of cheese, their passion for knowledge and championing British producers. 

Our concept reflects the process of discovery and the sensory and tactile nature of individual cheeses. There are many ways to visualise cheese textures and patterns associated; cutting, grating and serving. 

These prints were created during a one day printmaking course at the fabulous ART Retreat run by Samantha Barnes. While my fellow class mates were creating beautiful still lives I focussed on anything and everything I could print with which resembled cheese. Dry point etching, mono print, surface printing, collage printing etc + a eclectic mix of printmaking ephemera.  

The results were a library of prints which represent the uniques textures and qualities of a variety of cheeses and cutting techniques associates.

We worked with Rekindled by Onitha to design a Cheese grater light to hang in the window at Slate to show a clear connection to cheese as it was impractical to store cheese in the window. 

The branding has been applied to uniforms, aprons, bags, signage, packaging which we designed and a website which has been designed by a third party.

 

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