BRANDING | PHOTOGRAPHY | DESIGN | WEBSITE
Branding + Design
#Matspace is a collaborative studio run by Lizzie Gibbons for all barefoot practices, yoga, pilates, dancing, kids yoga, ballet etc.
Matspace asked us to partner with them to launch their brand new studio in Framlingham. From the beginning we worked side-by-side to create an experience like no other. Rainbows and light was our brief - and we made sure this theme worked across all aspects of the studio. Working on branding, design, signage, website + interior and exteriors themes, the brand identity came to life.
A complex identity which featured a brand mark which was created using bespoke typography, with individually designed letters built on a universal grid so they form a family working together. The letters representing the eclectic mix of classes and people coming together at Matspace.
The branding and identity became a tribal call-out to like minded people and teachers to come together. A large yellow light triangle guides people to the entrance of Matspace. A rainbow of colour up the stairs separates the studio from the communal space.
Website + Photography
Matspace's website captures the spirit of the studio's philosophy of 'no boundaries' . The site is bright and energetic (like owner Lizzie) and includes an integrated MindBody booking system. So many great teachers and classes to discover.
Photography was key to this project to capture the spirit of Matspace; the energy and diversity as well as showing the studio space and the range of classes available for everyone. We integrated the colour palette into the accessories and outfits worn by people on the shoot to give a sense of 'togetherness' and unity to the website and promotional design and marketing. The photoshoot was conducted in the studio, at Framlingham castle and also under UV light after dark.