Summer 2018 campaign launch for Coes 'Live Life in Full Bloom'

The new @coes_online Summer campaign has launched, kicking off with their journal.

This Summer, Coes are celebrating the outdoors with their new campaign “Live Life in Full Bloom”. A gentle concept which extends from the Signature Style idea of being happy with who you are and getting the best out of life.

Lots to read in this edition of the journal with expert house plant tips from @mr_plantgeek, advice on holiday capsule wardrobes, big men's brand news, and lots of gorgeous outfits from the Coes shops. 

Live Life in Full Bloom needed to resonate through the journal, in advertising, marketing, social, website and display in-store.

#LIVELIFEINFULLBLOOM

We’re very much looking forward to a summer like this!  #LIVELIFEINFULLBLOOM

All outfits are available to buy from Coes.
Thank you to all models: Jason, Hannah, Julie, Jordan, John, Jack, Carmen, Sarah & India.
Thank you to myrtleandmint.com for the beautiful flower arrangements.

Coes Summer Journal 2018 "Live Life in Full Bloom"
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Display

Our brief for the Coes display team was to bring the outside in. The display team at Coes have done a cracking job bringing the concept to life in the window displays. From meticulously gluing moss to giant letters, to using vinyl floor tiles, exact replica tiles as those featured on the floor of the greenhouse from our photoshoot, every little detail has been considered.

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Photography

We think Summer is a time to be with friends and family, braving the British outdoors and gambling with the weather. So we did! The shoot was a huge challenge, as it was arranged for the end of March. We were so lucky with the weather and also to be on location in a very beautiful house in Suffolk, with green houses and stunning gardens. Thank you to all our models/Coes customers who took part in the shoot .All of our models are chosen for their big personalities which leads to some great, genuine moments on set.  We loved photographing everyone as they got to know each other and relaxed and enjoyed their stunning surroundings.

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