New Brand Identity for School of Classical PIlates

We have created a new brand identity for @schoolofclassicalpilates which is a purpose built, fully equipped, Pilates studio near Colchester, North Essex run by Suzanne Hill.

A brand is not a logo. In the case of @schoolofclassicalpilates it is a versatile and evolving series of shapes displaying multiple combinations of colour and design which work in isolation, together or cropped into to create an exciting/flexible brand system. 12 grid spaces x 12 shapes x 4 colours = 575 combinations representing #JosephPilates classical pilates system.

School of Classical PIlates

The graphic system represents apparatus and the sequence constantly changes to represent movement and versatility. Multiple combinations of colour and design work in isolation, together or cropped into to create an exciting/flexible brand system. 


Pilates is a physical fitness system developed in the early 20th century by Joseph Pilates, after whom it was named. It is a system of c. 500 exercises, a combination of both mat-work and equipment. The mat-work makes up 34 exercises of the classical repertoire, the rest is experienced through the use of the apparatus-the Reformer, Cadillac, Mat/Tower and the Chair.

We have loved supporting Suzanne, as she builds her new business. We're looking forward to completing her website and photographing her students in her studio.