Our new Autumn / Winter campaign for Coes is all about doing what makes you happy and how you express #YOURKINDOFWILD.
The aim of the campaign is to make customers aware that whatever their 'WILD' they’ll find their style at Coes this Autumn.
Models chosen for this shoot include Verity Smith, Incredible sports woman from Ipswich who is competing in the ITU World Triathlon Championships 2017, Alyce Seaman (amazing Dancer from Lowestoft, Suffolk), Nathan Smith (Graphic designer from Suffolk) as well as Coes Menswear consultant Luke Holmes, who all have a wild side of their own!
Thank you to Carmen Vidal for make up and Chloe from Coes for excellent plaiting skills and of course the Coes marketing, display and styling team.
This campaign has two parts, the next phase launching in October (which we're really excited about!).
WHAT: strategy, concept, design, art direction, typography, photography, social, website and window display concept.