We love the process of creating an identity.

The process of creating an identity goes through many stages:  strategy, concept, naming, design, art work, copy &  print craftsmanship. The whole process takes tonnes of care and attention from us and the third parties we work with to achieve a high standard of finish. 

For Salt London's identity we created salt wash watercolour artwork for - many many many attempts before we decided on the final artwork selection. Printed litho with White Matte foil, @gfsmithpapers #wild - its great to see the final collateral coming together.

At the foilers we checked the foil dye and observed the process and results - such an exciting stage as we add the finishing touches to their identity. #foilblocking

Thank you Anglia Foilblocking and Healey's Printers for such a great print job.