New identity for Rushmere Community Runners

We have created a new identity for Rushmere Community Runners .  

The brief: The club attracts between 30-50 members twice a week of all abilities in a very relaxed and informal environment.  The emphasis is on support and encouragement and not results.  There is no formal booking system, it is very much turn up and run. 

We created a monogram and a type style which can be locked up together or used separately.  The typographic design reflects momentum and direction while the central 'C' links both R's like a link in a chain - reinforcing the strength in the community aspect of the club.