Slate - launch announcement.

We've been working on the new branding for Slate - the new name for Lawson's Delicatessen in Aldeburgh and a new shop opening in Southwold in November.

Working alongside strategy and guidance from food marketing expert Polly Robinson we have devised a strategy and identity which is inspired by the owners love of cheese, their passion for knowledge and championing British producers. Our concept reflects the process of discovery and the sensory and tactile nature of individual cheeses.

More to follow ...