Feeling happy!


Suitably Sunny! The new campaign has launched for Coes online following their appearance at @jimmysfestival where the Coes team, led by the sunniest person alive @amybutcher96ran their social competition. Beautiful window displays launched today #feelingHappy #coesatjimmys ☀️️

' Feeling Happy' was the strap line which honoured the headline act of the festival "The Happy Mondays'. 

The design echoes the sentiment of the occasion as well as being in line with Coes summer philosophy. Luckily, the launch of the campaign also coincided with the return of the sunshine!

Social Media competition: The Coes team were out in force at the festival to  give revellers a chance to enter a competition to win £250 worth of Coes vouchers to spend in-store when they tagged Coes in their festival photos.  Lots of competition entries +  tags / comments on Instagram which really captured the atmosphere of the day while spreading the love for Coes.


Waterfront photography for a new branding & design project

We're so excited to be involved in a new branding project for a major development on Ipswich Waterfront. Photography plays a major role in our discovery process and the weather has been perfect for capturing the life and environment. We've had a work experience student with us for a week from Ipswich Academy, we gave her a camera and together we documented the light, textures, reflections and colours.  

New identity for Hartland Communications

Last week saw the launch of a brand system and website for London based communications company, Hartland. We created a geometric design which portrays the Hart in the form of a deer. Created on a square grid the design can be used alone or as a tessellated pattern to use on branded marketing communications and website as their is no photographic imagery. The graphic brand system works along side a vibrant complimentary colour palette for great impact and to stand out from their competitors. 


We loved hearing this feedback:

In starting my own communications business I wanted to create a visual identity that was distinct from my competitors, was crisp, clear, modern and true to the company’s name.

I chose WHAT Associates because of their design expertise, their creativity and their encouragement.

The journey to create the website was interesting. I was clear what I wanted to say and I thought I was clear how I wanted it to look.  However, WHAT came up with a design which we completely individual, bold and true to the name which I couldn’t resist.

I’m really pleased with the result and had delivered on the brief 100%. Wendy and Tim are extremely professional and easy to work with.  I’d recommend WHAT Associates to anyone looking for creative and on time design.
— Louise Evans, CEO Hartland Communications
Hartland Communications. Branding by WHAT associates Ltd
Hartland Communications. Branding by WHAT associates Ltd



New brand identity for Adriana Dickson bespoke and ready-to-wear shoes.

We have created a new brand identity for Adriana Dickson bespoke and ready-to-wear shoes and leather goods studio, London. A monogram design which creates a beautiful buckle-like symbol which can be used in the round or encased in a diamond. A luxury colour palette has been created to distinguish the two ranges. Pattern and texture is key to the tactile experience of having exclusively made shoes. We've used the curve from the Monogram as a repeat pattern and this will be used alongside Adriana's beautiful watercolours on packaging and incorporated into the hand painted elements of her shoes. .

Adriana Dickson is first and foremost an artist who works with leather to create beautiful and innovative shoes and leather accessories. Her bespoke and ready-to-wear collections are designed for the creative-minded woman, who wants to look like herself and not like everyone else.




#luxury #luxurybrand #shoes #bespoke #madetomeasure #whatassociates #branding #brandidentity #logo #design #packaging #bespokeshoes #artist #adrianadickson #adrianadicksonshoes #shoedesigner #luxor429 #colourplanClaret #claret #brand #pattern #print #patterndesigner

Instagram Love

Instagram WHAT associates

We can wholeheartedly say without #instagram there would be no WHAT. Our business has been made on likes, comments, tags and for that we are very thankful. The majority of our new business comes through connections made on Instagram and it amazes us what a supportive, encouraging and inspiring group of people we've found. Thank you to all our clients, models, suppliers, colleagues and friends who tag us when you use our pics and for sharing our work - by doing so our world and potential exciting opportunities open up that little bit wider x 💛

Website and Studio launch for Matspace Barefoot Studio, Framlingham.


This week marks the launch of Matspace in Framlingham.

We have been working with Lizzie Gibbons, founder of Matspace, since November 2017, to bring her vision and studio to life. Initially branding and strategy then we created all her design collateral, studio interior and exterior design themes, marketing, advertising, photography and website.

The website combines striking imagery from our photoshoot with Matspace to bring their studio and their philosophy of 'No boundaries' to life.  The website also integrates the MindBody booking system which makes booking classes simple for both the studio and their clients. We will continue to support Lizzie with photography and design.

This quote from our client sums up the collaborative effort from all parties who have been involved in this wonderful project.

We are so happy to have thrown our doors wide, open at last, we can’t wait to welcome you in.

This journey started as a tiny seed many years ago and we have been searching for the right spot for this dream to be realised.

Late last November we found this space believe and oh my how different it looked then.

We started the build in January breathing new life into the bones of the building we had no water and very little heat, it was fairly bleak and at times there were doubts, but the love, deep respect, dedication and constant laughter pulled us through. Ray and I worked 7 day weeks and often late into the night assisted by our brilliant friend Pat McGovern who did our electrics, (he’s got the power), and the wonderful Ed Holmes an awesome carpenter, (Ed Wood can make anything!)

Wendy and Tim from WHAT associates were with us all the way, deciphering our vision and making the impossible possible, also keeping us grounded, telling us ‘no!’ when we needed to hear it and in our biased opinion creating the most beautiful branding there ever was.

When in April we had almost finished upstairs we had our first photoshoot it felt real, and we were overcome by the positive reactions of the kind souls who came to model for us, all really lovely people donating their time for the cause. The photos Wendy and Tim took that day are breathtaking and we are very proud to use them in our website.

It is our dearest wish that this centre enables everyone to find a practice that makes them feel good, that we connect with each other and dissolve any boundaries between us.
— Lizzie Gibbons, Matspace Barefoot Studio

Photography for Serin Hairdressing, Southwold

A few highlights from our shoot with Serin Hairdressing  last week, hair by Heidi, Michelle and Helga & beautiful people from local Southwold businesses modelling for us Adnams, Collen and Clare, Southwold flower co , Suzie's Beach Cafe,  UK parachuting and thank you to Swan Hotel  for letting us photograph in their hotel and garden. #thatserinfeeling 

Summer 2018 campaign launch for Coes 'Live Life in Full Bloom'

The new @coes_online Summer campaign has launched, kicking off with their journal.

This Summer, Coes are celebrating the outdoors with their new campaign “Live Life in Full Bloom”. A gentle concept which extends from the Signature Style idea of being happy with who you are and getting the best out of life.

Lots to read in this edition of the journal with expert house plant tips from @mr_plantgeek, advice on holiday capsule wardrobes, big men's brand news, and lots of gorgeous outfits from the Coes shops. 

Live Life in Full Bloom needed to resonate through the journal, in advertising, marketing, social, website and display in-store.


We’re very much looking forward to a summer like this!  #LIVELIFEINFULLBLOOM

All outfits are available to buy from Coes.
Thank you to all models: Jason, Hannah, Julie, Jordan, John, Jack, Carmen, Sarah & India.
Thank you to myrtleandmint.com for the beautiful flower arrangements.

Coes Summer Journal 2018 "Live Life in Full Bloom"


Our brief for the Coes display team was to bring the outside in. The display team at Coes have done a cracking job bringing the concept to life in the window displays. From meticulously gluing moss to giant letters, to using vinyl floor tiles, exact replica tiles as those featured on the floor of the greenhouse from our photoshoot, every little detail has been considered.



We think Summer is a time to be with friends and family, braving the British outdoors and gambling with the weather. So we did! The shoot was a huge challenge, as it was arranged for the end of March. We were so lucky with the weather and also to be on location in a very beautiful house in Suffolk, with green houses and stunning gardens. Thank you to all our models/Coes customers who took part in the shoot .All of our models are chosen for their big personalities which leads to some great, genuine moments on set.  We loved photographing everyone as they got to know each other and relaxed and enjoyed their stunning surroundings.


On-site in Framlingham with the sign writer for Matspace Barefoot Studio.

Today we have been with Wayne Tanswell, Signwriter installing the signage for Matspace. It's so exciting to see the signage going up and our branding system coming to life. 

Matspace Barefoot Studio, Framlingham

Prior to meeting on-site today we met with Wayne to mix the paint in his studio to the specified 'Pantone' match. Wayne prepares a

Art for Cure event day photography

We've been volunteering at @artforcure at @glemhamhall today. Such an amazing event, Art, Photography and Sculpture + an Art Army tent of wonder to entertain the little ones. Great to be working with friends and seeing so many familiar faces during the day. It's on all weekend, a brilliant day out for the family! ☀️️☀️️☀️️Massive congratulations to everyone involved in setting up and running the event. 👍