Coes launched their Made to Measure service in March 2017.
We devised a brand strategy and campaign to launch the Made to Measure department.
The message is centred around ‘the perfect fit’: Physically fitting as well as fit for purpose and lifestyle.
We designed a brand identity, suit label, signage, brochure, mailer, and advertising while art directing window graphics, emails and the hub website page.
The whole campaign fits into a wider campaign for the store ‘The Perfect Fit for Life’ with will cover the first 6 months of 2017.
To work seamlessly with this concept we chose to photograph Team GB hockey goalie, George Pinner and his father David Pinner.
Thank you for a superb print job Healey's